Communications Officer: June 2021

Major projects completed

  • With information provided by the Program Development and Training Officer, wrote a letter to the AmeriCorps Federal Office and COVID-19 White House liaison to inform of service provided by AmeriCorps Resilience Corps member Will Parker and his effort to create an interactive map to help residents in the greater Portland area who rely on public transportation easily find vaccination sites. This resulted in Will's service being noted and explained to President Biden in report on the AmeriCorps federal agency's National Month of Vaccine Action (June).
  • Content production and public awareness of 35th annual Governor's Awards for Service and Volunteerism
    • Collaborated with Program Officer for Volunteer Initiatives to produce virtual award ceremony
    • Responsible for editing ceremony utilizing footage provided by winners, Gov. Mills' office, Sen. Collins team, as well as owned footage of Jenni Tilton-Flood, Chair
    • Produced and distributed media release and media advisory, earning television coverage from Fox 22/ABC 7 Bangor and WGME 13 Portland
    • Created and published replay of ceremony and individualized acceptance speeches
    • Website updates to add competitive award winners' bio information and individualized acceptance speech videos
    • Produced and published a webpage with the complete Adult Roll of Honor
    • Produced and placed donated Adult Roll of Honor print ad in Bangor Daily News
    • Produced report on reach of coverage utilizing Coverage Book software -- access report here
  • Completed production and distributed episode one of "Issues" long-form interview video series, feat. AmeriCorps Resilience Corps member Clara McCool
  • Completed promotion of CMV 101 course opportunities and associated website updates
  • Continually looked for opportunities to share "What's At Your Core" AmeriCorps public service announcement campaign/recruitment materials produced by programs, primarily on Instagram
  • Prepared updates to existing print collateral to be produced in Q1 of FY 22
  • Provided media training to members of the Maine Energy AmeriCorps program
  • Coordinated with producer of "A Local Affair" (airs in Bangor on 94.1 FM) to schedule a July radio appearance featuring the Executive Director and Program Officer for Volunteer Initiatives 

Issues to be aware of

  • Volunteer Fare pushed to July: Due to the anticipated clearance to share information related to LD 722 and LD 1010, on new Commission leadership team, and the finalization of the Gov. Awards for Service and Volunteerism content, publishing of the June newsletter will be moved to early July. The newsletter will be billed as the "June/July" edition.
  • Service Instigator PSA production pivot: In an effort to overcome continued delays in the production of the campaign, the Communications Officer proposed involving Governor's Awards and Roll of Honor recipients in the campaign. The topic will be discussed during the July Communications Task Force meeting.
  • Maine Volunteer Foundation Duties: With the departure of the development associate in May, the Communications Officer will continue to handle some of their duties until a replacement is found.

Major focus of effort in the next month

  • Laying the groundwork to begin execution of a new Communications Plan, if approved during July Communications Task Force meeting, by August
  • Producing episode two of "Issues" before August
  • Collaborating with Communications Task Force to compete the production process of Service Instigator PSA campaign and move into the distribution phase
  • Establish plan for Service Instigator branding and resource page
  • Convert Service Instigator PSAs to radio PSA
  • Collaborating with Program Office for Volunteer Initiatives to begin organizing a service project for 9/11 Day of Service
  • August edition of Volunteer Fare monthly newsletter

Other activity

  • None to report. Thanks for reading!

Prepared by Communications Officer Bryan Roche